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Book Review- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

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This book. I don’t even know where to start. Maybe with all the heart eye emoticons? If you have a small business, if you sell a product online, if you sell a product in stores but have an online presence, if you sell a service, if you in anyway have a reason to have a professional online presence then you need this book.

With a chapter on each social media platform, Vaynerchuk gives you the ins and outs. When to post, what to post, how to post. With wonderful (and terrible) examples for each platform as well.

The basic idea to remember is that we go on social media to be social. We want to be entertained, and businesses can do that! They can even do it well! So embrace it. Don’t run away scared of a new platform to learn and don’t necessarily try to master them all at once. Find a platform, figure out how to post NATIVE content to that platform and get comfortable there. Find your audience there.

There is such a wealth of information in this book I may have to read it again.

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